Top 5 Beauty Retail iOS Apps in Oceania Q2 2022

In the second quarter of 2022, the top 5 beauty retail apps on iOS in Oceania showcased varied performance trends. Below, we delve into the weekly downloads, revenue, and active user metrics for each app.

MECCA - Beauty Shopping demonstrated consistent growth in weekly downloads, starting at around 2.9K at the end of March and rising to approximately 5.4K by the end of June. Weekly active users also saw a steady increase, beginning at 18.3K and reaching approximately 27.1K by the end of the quarter.

Sephora - Beauty Shopping experienced a notable peak in weekly downloads, with numbers climbing from 3.2K at the start of Q2 to a high of 5.5K in mid-April before settling around 4.1K by the end of June. Active users showed a similar trend, starting at 19.1K and peaking at 22.9K in mid-April, ending the quarter at around 21K.

Adore Beauty | Shop Beauty Now saw significant fluctuations in weekly downloads. The app started with 893 downloads at the end of March, spiking to over 3.3K by mid-May, and then tapering down to approximately 1.9K by the end of June.

Think Dirty – Shop Clean had a more modest performance in terms of downloads, which ranged from 195 at the end of March to a high of 1.04K in late April, before decreasing to around 174 by the end of June. Active users for this app hovered steadily around the 6K mark, with minor fluctuations throughout the quarter.

FOREO For You maintained a relatively stable download trend, starting at 173 and reaching a peak of 319 in mid-June, then slightly decreasing to 229 by the end of the quarter. Active users for this app remained consistent, beginning at 615 and ending at 605, with minor weekly variations.

This data, sourced from Sensor Tower, provides valuable insights into the performance of these top beauty retail apps. For more detailed analytics and trends, visit Sensor Tower.